I was recently commissioned to design a character to be the mascot for a website business. The idea was to use the character to visually represent five different pages on the site: Contact/How to Find Us, Security/Log In, What to Bring, Greeting/Intro, and Sign Up.
We began developing the character with several different sketches, narrowing it down to three options, and then chose one to use for the final illustrations. The goal for the mascot was to have him be something of a nerd (but cool at the same time), 20-something years old, and dressed casually. Some initial sketches below:
Two of the contestants who moved on to the 2nd round:
The final illustrations:
Bonus! A bit of the process below as a nifty animated GIF. :)